The McKinsey Quarterly reported today (June 7, 2005) that teenagers spend 2.4 hours per day, on average, on the Internet. They spend 1.9 hours a day watching television. This alone should give media executives cause for concern, but a more troubling item is that when teens are watching television, they are also multitasking, which means that while they're online, they may have the television on, but they aren't watching it closely. With that in mind, how valuable is that 1.9 hours they do spend watching television to advertisers?

According to E-consultancy, search engine marketing spending has increased 70% since last year. Read the article here